Friday, May 01, 2009
Google Could Have Caught Swine Flu Early
Google’s search data may have been able to provide an early warning of the swine flu outbreak — if the company had been looking in the right place.
Last week, at the request of the Centers for Disease Control, Google took a retroactive look at its search data from Mexico. And there the team found a pre-media bump in telltale flu-related search terms (you know, “influenza + phlegm + coughing”) that was inconsistent with standard, seasonal flu trends...
Wired: Google Could Have Caught Swine Flu Early
Last week, at the request of the Centers for Disease Control, Google took a retroactive look at its search data from Mexico. And there the team found a pre-media bump in telltale flu-related search terms (you know, “influenza + phlegm + coughing”) that was inconsistent with standard, seasonal flu trends...
Wired: Google Could Have Caught Swine Flu Early
Permalink posted by markw @ 4:55 AM 
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