Friday, August 14, 2009
Progressive Starts Plan To Aid Insurance Agents' Online Sales
The long-running economic downturn has turned U.S. drivers into a nation of online auto-insurance comparison shoppers. One major insurer has come up with a plan to help its insurance agents get more Internet- savvy and win some of that business back...
The share of Progressive's auto-insurance policies that are sold by agents has been dropping steadily in recent quarters, while its direct-to-customer channel has been growing. In July, Progressive's agency-originated auto-insurance policies in force fell 1%, while direct-to-consumer sales increased 12%. A marketing deal that Progressive announced Thursday with online marketing expert Web.com Group Inc. (WWWW) will offer agents a discount on Web site and Internet marketing services to help them gain traction online...
Progressive estimated that about half its independent agents lacked an Internet presence, while about 73% of drivers shopped online for auto insurance, though 67% go on to close the deal with an agent...
Fortune: Progressive Starts Plan To Aid Insurance Agents' Online Sales
The share of Progressive's auto-insurance policies that are sold by agents has been dropping steadily in recent quarters, while its direct-to-customer channel has been growing. In July, Progressive's agency-originated auto-insurance policies in force fell 1%, while direct-to-consumer sales increased 12%. A marketing deal that Progressive announced Thursday with online marketing expert Web.com Group Inc. (WWWW) will offer agents a discount on Web site and Internet marketing services to help them gain traction online...
Progressive estimated that about half its independent agents lacked an Internet presence, while about 73% of drivers shopped online for auto insurance, though 67% go on to close the deal with an agent...
Fortune: Progressive Starts Plan To Aid Insurance Agents' Online Sales
Permalink posted by markw @ 6:58 AM 
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