Wednesday, December 28, 2005

 

Insurers ramp up efforts to sell long-term-care insurance

Insurers are ramping up efforts to sell long-term-care insurance, offering new products and forging alliances with employers to make the policies more widely available in the workplace.

Congress helped boost those efforts last week when it passed new rules that tighten eligibility for Medicaid coverage of nursing-home costs. That means more middle-class Americans will likely be on their own later in life when it comes to paying for long-term-care needs, which can run into the tens of thousands of dollars for even a relatively short period.

Insurers are hoping to ignite consumer interest with a slew of new products.

WSJ: Insurers push policies for long-term care

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