Online-Only High-Yield Savings Accounts Have a Disruptive Impact on Customer Asset Loyalty; Pure Online Banking Customers Are Less Loyal to Financial

comScore Networks today released an analysis that revealed an increase in the number of non-loyal customers within the pure online segment of the banking industry. The study found the ease of use of the Internet for conducting financial transactions and the increased competition in the pure online space have fragmented the marketplace.

Online-Only High-Yield Savings Accounts Have a Disruptive Impact on Customer Asset Loyalty; Pure Online Banking Customers Are Less Loyal to Financial Institutions
Source: Insurance News Net

Permalink posted by armandn @ 10:57 AM

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