Monday, January 09, 2006
Big-spending boomers
When Fidelity Investments signed Paul McCartney as its spokesman this fall, pop culture critics chortled. The former Beatle who once sang "I don’t care too much for money; money can’t buy me love," was about to sing the praises of financial planning.
Marketing experts recognized the business deal as a major coup for Fidelity. The financial services company had just hired the ultimate boomer icon to talk to 77 million boomers thinking about what to do next in their lives.
Big-spending boomers
Source: Seacoastonline.com
Marketing experts recognized the business deal as a major coup for Fidelity. The financial services company had just hired the ultimate boomer icon to talk to 77 million boomers thinking about what to do next in their lives.
Big-spending boomers
Source: Seacoastonline.com
Permalink posted by armandn @ 7:04 AM 
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