Thursday, January 12, 2006
ING Launches New Brand Promise: 'Your future. Made easier.'
After creating a name for itself in the U.S. financial services marketplace in a remarkably short period, ING today introduced its new brand promise -- "Your future. Made easier."
"In listening to our customers and through extensive consumer research, we've heard one message loud and clear: Americans want the process of managing their money to be easier," said Toby Hoden, Chief Marketing Officer of ING U.S. Financial Services. "The concept of 'Your future. Made easier.' defines the next phase of ING's brand development in the U.S., and is a direct outgrowth of consumers' needs."
ING Launches New Brand Promise: 'Your future. Made easier.'
Source: PR Newswire
"In listening to our customers and through extensive consumer research, we've heard one message loud and clear: Americans want the process of managing their money to be easier," said Toby Hoden, Chief Marketing Officer of ING U.S. Financial Services. "The concept of 'Your future. Made easier.' defines the next phase of ING's brand development in the U.S., and is a direct outgrowth of consumers' needs."
ING Launches New Brand Promise: 'Your future. Made easier.'
Source: PR Newswire
Permalink posted by armandn @ 10:04 AM 
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