Wednesday, March 15, 2006
Life Insurance: Like 'Deal or No Deal' Without the Drama
What does the NBC-TV hit game show "Deal or No Deal" have in common with life insurance? They both bring out the same - sometimes irrational - behavior in people who face a hard choice involving a lot of money.
"We see the contestants sweating out their decision, wishing they had more time to choose, torn about the risk of losing what they've gained, yet excited that they could win more," said Bob Kerzner, president and CEO of LIMRA International, a financial services organization that studies consumer behavior.
Full story:
Life Insurance: Like 'Deal or No Deal' Without the Drama
Source: LIMRA
"We see the contestants sweating out their decision, wishing they had more time to choose, torn about the risk of losing what they've gained, yet excited that they could win more," said Bob Kerzner, president and CEO of LIMRA International, a financial services organization that studies consumer behavior.
Full story:
Life Insurance: Like 'Deal or No Deal' Without the Drama
Source: LIMRA
Permalink posted by armandn @ 7:43 AM 
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