Tuesday, March 21, 2006
Prudential Financial And LifeMark Partner To Embrace A Real Insurance Opportunity 'Hidden In Plain Sight'
Prudential Financial, Inc. announced today that it has joined forces with LifeMark Partners, Inc. to tackle an untraditional approach in brokerage distribution - marketing to women. "Brokerage distribution of insurance products has been dominated not only by male professionals, but also by male clients", said Becky Wingate, CEO of LifeMark Partners, Inc. "If we want to continue growth in a relatively flat market, we must go where there is an untapped need and opportunity." Almost half of all new insurance buyers are women, according to LIMRA's 2005 Report "Finding New Customers: Who is Buying Individual Life and Why?"
Prudential Financial And LifeMark Partner To Embrace A Real Insurance Opportunity 'Hidden In Plain Sight'
Source: Insurance News Net
Prudential Financial And LifeMark Partner To Embrace A Real Insurance Opportunity 'Hidden In Plain Sight'
Source: Insurance News Net
Permalink posted by armandn @ 11:53 AM 
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