Monday, April 17, 2006
Insurers' Bank Marketing of Term Life Diverges
Two major life insurers are ramping up their marketing of term insurance through banks but are taking very different approaches, according to company executives.
ING U.S. Financial Services in Atlanta said last week that it will sell "simplified issue" term life through banks, targeting middle-market clients that studies have shown are underinsured or that have no life insurance.
Insurers Bank Marketing of Term Life Diverges
Source: Investment News (subscription required)
ING U.S. Financial Services in Atlanta said last week that it will sell "simplified issue" term life through banks, targeting middle-market clients that studies have shown are underinsured or that have no life insurance.
Insurers Bank Marketing of Term Life Diverges
Source: Investment News (subscription required)
Permalink posted by armandn @ 11:24 AM 
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