Tuesday, June 13, 2006
Insurer Celebrates Well-Lived Lives
Many marketers have avoided using the elderly in commercials targeting baby boomers, worried that reminders of aging would turn them off. But insurer Genworth Financial is featuring six centenarians -- wrinkles and all -- in a series of television and print ads starting this week.
Insurer Celebrates Well-Lived Lives
Source: Wall Street Journal (subscription required)
Insurer Celebrates Well-Lived Lives
Source: Wall Street Journal (subscription required)
Permalink posted by armandn @ 11:36 AM 
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