Thursday, June 01, 2006

 

John Hancock Long Term Care Launches FamilyCare Marketing Campaign on Fourth Anniversary of Long Term Care Insurance Benefit

On the fourth anniversary of its revolutionary FamilyCare long term care insurance (LTCI) coverage, John Hancock Long Term Care Insurance is launching a marketing campaign to call attention to what the division calls its "best-kept secret." Sold as an option on its flagship Custom Care II policy, FamilyCare is one of the most innovative LTC insurance benefits on the market today, remaining the only LTCI benefit that can cover an entire family on a single policy.

John Hancock Long Term Care Launches FamilyCare Marketing Campaign on Fourth Anniversary of Long Term Care Insurance Benefit
Source: Yahoo! Finance

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