Friday, September 29, 2006
John Hancock Launches Multi-Million Dollar Campaign Reflecting Evolution of Brand
John Hancock Financial Services today announced a major multi-million dollar campaign that illustrates the evolution of the John Hancock brand following the successful completion of its merger with Manulife Financial. Included in the campaign will be the launch of the company's first new brand platform in a decade, embodied in a major advertising effort.
John Hancock Launches Multi-Million Dollar Campaign Reflecting Evolution of Brand
Source: Yahoo! Finance
John Hancock Launches Multi-Million Dollar Campaign Reflecting Evolution of Brand
Source: Yahoo! Finance