Tuesday, January 30, 2007
MetLife Goes Global With Snoopy
MetLife, Inc. announced today an agreement with United Media to extend its licensing of the Charles Schulz Peanuts characters to every market in the world. This new arrangement replaces the existing limited international agreement and adds to the long-time US and Canada agreement, creating global coverage for MetLife's use of the characters for the first time. The new agreement gives MetLife exclusive rights in the financial services category to use the Peanuts characters.
MetLife Goes Global With Snoopy
Source: Yahoo! Finance
MetLife Goes Global With Snoopy
Source: Yahoo! Finance
Permalink posted by armandn @ 11:54 AM 
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