Wednesday, March 07, 2007
Nationwide's Steven Schreibman on Advertising and the Super Bowl, Touring with K-Fed.
In the escalating battle among insurance advertisers, Nationwide has emerged as one of the nation's most creative and aggressive practitioners. Their "Life Comes at You Fast" campaign has drawn attention for unusual uses of celebrities such as Fabio and Kevin Federline. Steven Schreibman of Nationwide recently discussed the campaign, what it takes to roll out a national effort and some of the behind-the-scenes excitement with Lynna Goch, managing editor of Best's Review magazine.
Nationwide's Steven Schreibman on Advertising and the Super Bowl, Touring with K-Fed.
Source: A.M. Best (subscription required)
Nationwide's Steven Schreibman on Advertising and the Super Bowl, Touring with K-Fed.
Source: A.M. Best (subscription required)
Permalink posted by armandn @ 7:09 AM 
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