Tuesday, April 03, 2007
Lincoln Financial Introduces New, Solutions-Based Unified Product Portfolio
Lincoln Financial Group today announced the introduction of its new Unified Product Portfolio (UPP), a wide array of life insurance, annuity and linked benefit products. Lincoln plans to make the new product portfolio available through a phased introduction.
"This is truly an example of one plus one equals three," says Mark Konen, President, Lincoln Financial Individual Markets. "UPP is far more than just blending the best products of previous Lincoln Financial and Jefferson-Pilot platforms. We have combined the capabilities and expertise from both organizations, generating considerable horsepower in our product engine. We then channeled that horsepower through a new process of development that put the emphasis on understanding consumer needs and translating that into solutions rather than just new products. The result is a versatile, multi- faceted portfolio of product solutions."
Lincoln Financial Introduces New, Solutions-Based Unified Product Portfolio
Source: PR Newswire
"This is truly an example of one plus one equals three," says Mark Konen, President, Lincoln Financial Individual Markets. "UPP is far more than just blending the best products of previous Lincoln Financial and Jefferson-Pilot platforms. We have combined the capabilities and expertise from both organizations, generating considerable horsepower in our product engine. We then channeled that horsepower through a new process of development that put the emphasis on understanding consumer needs and translating that into solutions rather than just new products. The result is a versatile, multi- faceted portfolio of product solutions."
Lincoln Financial Introduces New, Solutions-Based Unified Product Portfolio
Source: PR Newswire
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