Friday, April 13, 2007
Unum Faces Challenges in Rebranding Itself
Sometimes, it takes someone from the outside to recognize what should have been apparent to insiders all along.
Joseph R. Foley, senior vice president for Unum, remembers that when the company was refining its lighthouse logo in the 1990s, an advertising firm had a bright idea: Why not show the lighthouse with the light actually on?
Unum Faces Challenges in Rebranding Itself
Source: Insurance News Net
Joseph R. Foley, senior vice president for Unum, remembers that when the company was refining its lighthouse logo in the 1990s, an advertising firm had a bright idea: Why not show the lighthouse with the light actually on?
Unum Faces Challenges in Rebranding Itself
Source: Insurance News Net
Permalink posted by armandn @ 7:10 AM 
 |
 |  |
  |
