Tuesday, May 29, 2007

 

75% of Consumers Like Personalized Service

Three-quarters of consumers are very satisfied with the service provided by their insurance agents and remain committed to working with them in the future, according to a new survey of 1,000 American consumers commissioned by IBM.

U.S. consumers want personalized service and human interaction from their insurance providers, says the survey, which comes at a time when agent-based carriers are facing increased competition by direct channels and direct-only insurance carriers.

75% of Consumers Like Personalized Service
Source: Insurance Networking News

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