Tuesday, May 29, 2007
75% of Consumers Like Personalized Service
Three-quarters of consumers are very satisfied with the service provided by their insurance agents and remain committed to working with them in the future, according to a new survey of 1,000 American consumers commissioned by IBM.
U.S. consumers want personalized service and human interaction from their insurance providers, says the survey, which comes at a time when agent-based carriers are facing increased competition by direct channels and direct-only insurance carriers.
75% of Consumers Like Personalized Service
Source: Insurance Networking News
U.S. consumers want personalized service and human interaction from their insurance providers, says the survey, which comes at a time when agent-based carriers are facing increased competition by direct channels and direct-only insurance carriers.
75% of Consumers Like Personalized Service
Source: Insurance Networking News