Monday, May 07, 2007

 

How to Market Fixed Annuities as Solutions Instead of Products

The key to successful selling in the good old days was simply knowing the products and the customers. To beat competitors, the sales representative would present the product or service in the best possible way and build a relationship with the prospect as a result – it was driven by product.

How to Market Fixed Annuities as Solutions Instead of Products
Source: Insurance News Net

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