Thursday, May 03, 2007

 

SunLife Financial Goes Live with Advisor-Personalized Microsites and Streaming Media

SunLife Financial unleashed the next wave of compliant agent marketing and consumer education. To support its agents’ ability to present a compliant and balanced explanation of its new income-oriented indexed annuity, SunDex Advantage, the company has offered thousands of distributors unique personalized microsites that serve as virtual agent assistants. The microsites, which carry all required broker-dealer and, or carrier disclosure language, stream engaging and educational multimedia presentations to prospects’ web browsers.

SunLife Financial Goes Live with Advisor-Personalized Microsites and Streaming Media
Source: David Macchia Blog

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