Thursday, June 14, 2007

 

LTC Insurance Remains A Slow Seller But Potential For Worksite Sales Improving

It is expensive. Consumers think they will never need it. They are complex and hard to understand. Experts say these are some of the reasons that make long-term care insurance (LTCi) harder to sell than a block of ice to an Inuit.

LTCi products are moving so slowly that the American Association of Long-Term Care Insurance’s (AALTCI) start-of-the-year projection that LTCi sales is expected to grow in 2007 by a modest 15% was met with disbelief by many industry observers.

Source: Insurance News Net
LTC Insurance Remains A Slow Seller But Potential For Worksite Sales Improving

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