Tuesday, August 14, 2007
John Hancock Launches Back-to-School Campaign to Jump Start 2007 "Busy Season" for 529 Savings Plan Sales
John Hancock College Savings has launched a multi-week back-to-school campaign, "Explore, Dream, Discover," to jump start the 529 sales busy season, providing information and tools to financial consultants to help them talk to customers and prospects about using 529 plans to save for education. The campaign's main components include distribution of direct mail and sales ideas for the professionals and a fun, college savings- oriented lunchbox kit they can leave with clients.
John Hancock Launches Back-to-School Campaign to Jump Start 2007 "Busy Season" for 529 Savings Plan Sales
Source: Yahoo! Finance
John Hancock Launches Back-to-School Campaign to Jump Start 2007 "Busy Season" for 529 Savings Plan Sales
Source: Yahoo! Finance