Friday, August 03, 2007

 

The Value of Customer Intimacy in Marketing Insurance

Today’s consumer has a wide range of choices: from the basic term life insurance that provides coverage within a specified period to the tax-sheltered universal life insurance with flexible investment options. And then there’s the major league of complicated insurance products: health insurance, disability insurance, long-term care insurance and critical illness insurance. Don’t forget home or apartment insurance, automobile insurance, property insurance, liability insurance, and workers’ compensation insurance.

The Value of Customer Intimacy in Marketing Insurance
Source: Insurance News Net

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