Monday, September 10, 2007

 

Allianz Diversifies Its Sales Force

The multicultural recruitment effort at Allianz Life Insurance Co. of North America has hit its stride, with the insurer adding about 200 new diverse independent agents a month.

The company launched a major multicultural marketing effort two and a half years ago. The goal: to tap into the buying power of the country's changing demographics.

Allianz Diversifies Its Sales Force
Source: Biz Journals

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