Wednesday, September 19, 2007

 

The Hartford Focusing On Cross-Sales

The Hartford, looking to boost sales, is launching a major effort to get independent agents who sell its property-casualty insurance to distribute its life and disability coverage and retirement plans, too.

The cross-selling initiative announced Tuesday is aimed at owners of small to medium-size businesses of up to 500 employees. The Hartford Financial Services Group Inc. is banking on employers' desire - and trust - to buy financial products from one source.

The Hartford Focusing On Cross-Sales
Source: Hartford Courant

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