Monday, February 25, 2008

 

Lincoln Financial Distributors Builds Data-Driven Strategies with SPSS Predictive Analytics

Lincoln Financial Distributors, Inc., the wholesale distribution and marketing arm of Lincoln Financial Group, has selected market-leading Predictive Analytics software from SPSS Inc. to help gain a deeper understanding of its financial intermediary customer base and use that knowledge to develop more effective sales and marketing campaigns.

Lincoln Financial Distributors Builds Data-Driven Strategies with SPSS Predictive Analytics
Source: Business Wire

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