Monday, February 25, 2008
Lincoln Financial Distributors Builds Data-Driven Strategies with SPSS Predictive Analytics
Lincoln Financial Distributors, Inc., the wholesale distribution and marketing arm of Lincoln Financial Group, has selected market-leading Predictive Analytics software from SPSS Inc. to help gain a deeper understanding of its financial intermediary customer base and use that knowledge to develop more effective sales and marketing campaigns.
Lincoln Financial Distributors Builds Data-Driven Strategies with SPSS Predictive Analytics
Source: Business Wire
Lincoln Financial Distributors Builds Data-Driven Strategies with SPSS Predictive Analytics
Source: Business Wire