Monday, February 04, 2008
The Outsider
How Bryan Dunn breathed new life into W&S Agency Group while keeping traditions alive
When Bryan C. Dunn became chief marketing officer of Western & Southern Financial Group in 1995, he was the first outsider brought in to that position since the family of financial service companies formed in 1888... The experience would serve him well.
In 2004, Dunn became president of W&S Agency Group, a $606 million business unit of the parent company that deals with career and marketing sales efforts.
Dunn saw a need for change to bring the company up to date. There wasn’t enough innovative thinking going on and too many decisions were being made based not on current data but because, “that’s the way it’s always been done..."
SmartBusiness: The Outsider
When Bryan C. Dunn became chief marketing officer of Western & Southern Financial Group in 1995, he was the first outsider brought in to that position since the family of financial service companies formed in 1888... The experience would serve him well.
In 2004, Dunn became president of W&S Agency Group, a $606 million business unit of the parent company that deals with career and marketing sales efforts.Dunn saw a need for change to bring the company up to date. There wasn’t enough innovative thinking going on and too many decisions were being made based not on current data but because, “that’s the way it’s always been done..."
SmartBusiness: The Outsider
Permalink posted by markw @ 7:16 AM 
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