Monday, February 11, 2008
Term or Perm Life Insurance? What Are Consumers Buying?
According to data aggregated by InsureMe in 2007, 47 percent of their shoppers chose term life insurance compared to the 31 percent who chose permanent types of life insurance... While more people are shopping online for insurance, life insurance appears to be a more complex product than other policies.
The findings also indicate that consumers are becoming increasingly uncertain about what type of life insurance to purchase. The percentage of people who have selected that they were unsure which kind of life insurance policy they wanted (information collected during an online quote request) increased from 16.4 percent to 20.7 percent over the last five years.
Both findings could be the result of consumer confusion when it comes to the often convoluted subject of life insurance, notes InsureMe statistician Peter Deusterman...
PR-Web: Term or Perm Life Insurance? What Are Consumers Buying?
The findings also indicate that consumers are becoming increasingly uncertain about what type of life insurance to purchase. The percentage of people who have selected that they were unsure which kind of life insurance policy they wanted (information collected during an online quote request) increased from 16.4 percent to 20.7 percent over the last five years.
Both findings could be the result of consumer confusion when it comes to the often convoluted subject of life insurance, notes InsureMe statistician Peter Deusterman...
PR-Web: Term or Perm Life Insurance? What Are Consumers Buying?
Permalink posted by markw @ 9:00 AM 
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