Tuesday, April 08, 2008
John Hancock Launches New, Multi-Million Dollar 'Cursor' Campaign
John Hancock Financial Services today launched its new "Cursor" advertising campaign with three ads reflecting the new ways in which spouses, family members and friends talk to each other about pressing, and sometimes difficult, topics such as saving money for retirement or protecting a family legacy. It is called the "Cursor" campaign because these conversations -- which once may have taken place in person -- in reality now are often conducted via instant messaging or email on a computer or portable device, and often late at night or on the go, given today's lifestyles.
John Hancock Launches New, Multi-Million Dollar 'Cursor' Campaign
Source: Yahoo! Finance
John Hancock Launches New, Multi-Million Dollar 'Cursor' Campaign
Source: Yahoo! Finance
Permalink posted by armandn @ 6:36 AM 
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