Thursday, April 17, 2008

 

MassMutual's Center for Behavioral Research Releases White Paper on Best Practices in Education Campaigns

MassMutual's Center for Behavioral Research has released a new white paper to share insights and best practices regarding the successful implementation of participant education campaigns. Titled "Best Practices in Employee Campaigns: Helping Them Get There," the white paper highlights proven best practices and methods for conducting education campaigns for participants in employer-sponsored retirement plans. The white paper addresses specific methods that advisors and sponsors can use to increase participant engagement and to achieve a desired action such as increasing the average savings rate.

MassMutual's Center for Behavioral Research Releases White Paper on Best Practices
Source: PR Newswire

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