Thursday, May 08, 2008
Buying Motives: What Makes Fixed Annuities Tick with Buyers?
Behind every sales transaction is a buying motive that explains why a customer made a purchase. Understanding the buying motives of consumers is important in convincing prospects to buy a product.
Buying motives – the emotional and the rational – can be useful in presenting a product to a prospect. Emotional buying motives typically involve little logic while rational motives appeal to reason.
Buying Motives: What Makes Fixed Annuities Tick with Buyers?
Source: Insurance News Net
Buying motives – the emotional and the rational – can be useful in presenting a product to a prospect. Emotional buying motives typically involve little logic while rational motives appeal to reason.
Buying Motives: What Makes Fixed Annuities Tick with Buyers?
Source: Insurance News Net
Permalink posted by armandn @ 12:43 PM 
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