Monday, June 02, 2008

 

Education-Based Marketing of Annuities as Retirement Income Solutions

Some marketing professionals say using consumer education as the pitch – a method known as education-based marketing – is good for business. Sales are all about building rapport but nothing is more counterproductive to relationship-building than selling a product to a person instead of educating them about it. Education helps build that all-important trust.

Education-Based Marketing of Annuities as Retirement Income Solutions
Source: Insurance News Net

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