Friday, March 13, 2009
Boomer Generation Dissimilar When Planning for LTCi
While baby boomers are considered a generation in themselves, an emerging strategy in marketing to this generation involves the recognition of its two markets: the leading-edge market (born between 1946 and 1955), and the trailing-edge market (born between 1956 and 1964). For example, both the current and prior first ladies are considered part of the boomer demographic. Laura Bush, born in 1946, is part of the leading-edge market and Michelle Obama, born in 1964, is part of the trailing-edge market. While they are considered part of the same generation, it is important to recognize that they grew up in very different times, with very different expectations.
Boomer Generation Dissimilar When Planning for LTCi
Source: Producers Web
Boomer Generation Dissimilar When Planning for LTCi
Source: Producers Web
Permalink posted by armandn @ 6:00 AM 
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