Tuesday, May 19, 2009

 

U.S. Consumers Prefer to Buy Insurance Through Agents Despite Ability to Buy Products Online, Accenture Survey Finds

Three-quarters of U.S. consumers prefer buying insurance products through agents and other trusted sources, but younger and higher-income consumers are more inclined to purchase products via the Web than through an agent and are more inclined to switch insurers, according to findings of a survey of more than 1,000 U.S. consumers by Accenture.

U.S. Consumers Prefer to Buy Insurance Through Agents Despite Ability to Buy Products Online, Accenture Survey Finds
Source: Business Wire

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