Monday, June 29, 2009

 

Insurers Tinker With Variable Annuities As Customers Pull Back

Life insurers are raising variable annuity prices and cutting back on benefits even as customers reduce their investments in what insurers hope is a temporary pullback.

"Everyone will be watching to see how well it sells or doesn't sell" as insurers pitch the new versions, Terence B. Martin, vice president of insurance research at Conning Research and Consulting Inc., said in an interview. If insurers find consumers are takers despite less attractive terms, some "may raise fees more," or cut guarantee provisions on the annuities even further...

WSJ: Insurers Tinker With Variable Annuities As Customers Pull Back (Subscription required)

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