Wednesday, July 01, 2009


Trend Spotter: The other 50 percent

It is estimated that more than 50 percent of American homeowners are either in or near a negative equity situation. My question is: What systems do you have in place to consistently find and motivate the other 50 percent of homeowners and home buyers that actually qualify for financing?

According to the latest statistics by the Federal Reserve, American homeowners still have more than $8 trillion of home equity remaining—even after the record plunge in home sale prices. Furthermore, American households still have an aggregate net worth (assets minus liabilities) of $56 trillion. In other words, there are still a large number of Americans who can qualify for financing right now. Among this group of individuals who need you and can qualify for your services, you will find business owners, executives, real estate investors, retirees, senior citizens, first-time home buyers and others. Believe me, these people do exist! The only question is where are they?

NMP: Trend Spotter: The other 50 percent

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