Monday, August 03, 2009


Health Insurers Ignoring Generation X, Y?

Health and life insurance providers are much more likely to market to Baby Boomers than to younger consumers who fall into Generation X and Generation Y age groups, according to research from Mintel Comperemedia.

In the 12 months ending June 2009, a study found that Gen Xers (those born in the mid 1960s to the early 1980s) received 15% fewer health insurance marketing direct mail pieces than Boomers. Gen Y (those born in the mid 1980s to late 1990s) saw even fewer offers: 25% less than their parents’ generation...

Seeking Alpha: Health Insurers Ignoring Generation X, Y?

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