Friday, September 11, 2009
Beyond Demographics: Aligning Your Values with Senior Clients
Josh Waitzkin, who holds several World Champion chess and Tai Chi Chuan titles, has said, “A key ingredient to my success in those years (his youth) was that my style on the chessboard was a direct expression of my personality.”
What does that have to do with selling to seniors? It can help you decide whether or not seniors represent a “world-class” market for you. Sure, seniors can be a viable market for anyone, but does your personality fit them and their needs? While that may seem like a fairly straightforward question, there are many hidden implications to address in making that determination.
Beyond Demographics: Aligning Your Values with Senior Clients
Source: Life Insurance Selling
What does that have to do with selling to seniors? It can help you decide whether or not seniors represent a “world-class” market for you. Sure, seniors can be a viable market for anyone, but does your personality fit them and their needs? While that may seem like a fairly straightforward question, there are many hidden implications to address in making that determination.
Beyond Demographics: Aligning Your Values with Senior Clients
Source: Life Insurance Selling
Permalink posted by armandn @ 7:20 AM 
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